Networking and Targeted Marketing as a Private Investigator

As a private investigator, networking is of the utmost importance. Even if you aren’t in the profession, there is still useful information here.

It’s how I got started – will keep going, and will continue in the future to grow as a company and person.

I literally recommend talking to everyone in your social circles. Friends, co workers, acquaintances, even strangers you meet on a day to day basis. Make a connection, and see what you can offer them. In return they may provide you with a name or company to check out.

When it comes to marketing, as a business owner you need to market to your client base. It’s referred to as targeted marketing. It may seem like common sense but it needs to be said. Before going to these places see if you know someone inside. If you don’t maybe someone you do does. By dropping a name, you can dispel barriers that will severely limit the chances of you getting a client.

I’ve went to literally over 100 law firms since I started my agency. My first success came from a judge recommending talking to a certain lawyer, and he said I could mention his name. By doing this (social proofing) I got a job the same day. That doesn’t mean going to random law firms and introducing yourself is a bad idea. I have done this plenty of times, and have gotten results. But the percentages are much lower.

Meet people. Build connections. Create opportunities.

As a PI, or any profession.. I can’t stress the importance of networking.

Have a good week everyone!

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1 Comments to “Networking and Targeted Marketing as a Private Investigator”

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